Brand Assets
MEDIA KIT
Logos, colors, and guidelines for partners, sponsors, and anyone putting Dirt League on something. If you're sponsoring a basket, you're in the right place.
Brand Concepts
Dirt League Brand Concepts (2021)
Logo concepts, color palette, and brand direction — the full design document from our brand development.
Brand Colors
Dirt Orange
HEX #F89730
RGB 248 151 48
CMYK 0 39 81 3
RGB 248 151 48
CMYK 0 39 81 3
Dirt Dark
HEX #212129
RGB 33 33 41
CMYK 20 19 0 84
RGB 33 33 41
CMYK 20 19 0 84
Cream
HEX #F5EFE0
RGB 245 239 224
CMYK 0 2 9 4
RGB 245 239 224
CMYK 0 2 9 4
Mid Slate
HEX #3D3E4E
RGB 61 62 78
CMYK 22 21 0 69
RGB 61 62 78
CMYK 22 21 0 69
Typography
Bebas Neue
Barlow Condensed 700
DM Sans Regular
Usage Guidelines
Do
Use the logo on a clear contrasting background. Maintain adequate clear space around it. Use approved color variants only.
Don't
Don't stretch, rotate, or recolor the logo. Don't place it on a busy background without a clear backdrop. Don't modify letterforms.
Minimum Size
Print: no smaller than 1" wide. Digital: no smaller than 80px wide. Use the SVG or EPS for large-format printing.
Print / Signage
Use the EPS or AI file for professional print. PNG files work for small signage. Ask us if you need a specific size or format.